Project Brief
Based in Las Vegas, Ono Sushi cooks high-quality Japanese cuisine. The idea to open up the restaurant in Las Vegas. They are recognized for their great selection of fresh seafood. They are here to provide a unique and delicious experience They want to build a community for people to have a good time with friends, and family and friends, with delicious food on the table. Their goal is to make a fun atmosphere, make fresh food, and feel at home.
Stationary Set
Research
Ono Sushi Brand Identity
For those who are sushi enthusiasts, we want a restaurant that we can trust. A sushi spot that we can identify as having the best taste. The goal is to create a brand identity that will communicate directly and differentiate it from competitors. The design is kept modern, simple, and memorable. The brand identity is deeply rooted in bringing people together and enjoying delicious food. We make sure that are recognized for making sushi that also captures the flavors of Las Vegas.
Target Audience
•All ages, body types, and gender
•General age 5 to 65+
•Las Vegas residents and tourists
•Who can’t travel outside of the country
•Who either enjoys sushi or rolls
•Friend and family get together
•Who want to dine or take-out
•General age 5 to 65+
•Las Vegas residents and tourists
•Who can’t travel outside of the country
•Who either enjoys sushi or rolls
•Friend and family get together
•Who want to dine or take-out
Competitors
During my investigation of sushi restaurant logos, both locally and across different states, I noticed a consistent fish theme. The primary colors utilized in these logos were red, blue, white, and black. Furthermore, there was a wide variety of shapes and iconography featured in these designs.
Logo Sketching Process
Wireframe Sketches
